More Video TV Shows on iTunes
In a Press Release, Apple announced today the inclusion of new television show content on its iTunes music store. 11 new popular TV shows from NBC, USA Network and the Sci-Fi Channel have been added to the video catalog. NBC wasn’t pleased by TiVo’s announcement that its TiVoToGo program lets users transfer shows to iPods and PSPs. It doesn’t come as a surprise to see them move to Apple’s iTunes store.
iTunes now offers more than 300 episodes of 16 popular TV shows for viewing on a computer (PC or Mac) or a portable video iPod. Apple has sold over 3 million videos in the first two months of video sales!
Ease of use and immediate availability. Consumers get the freshest content with this new video content delivery system. World’s leading media and entertainment companies and TV networks are entering the video download market because the content offering can be more broad and vast with downloadable digital videos than whith retail stores. It’s moving fast and it’s just the begining, there will be more content in the future!
Video podcasting and video-on-demand aren’t new technologies but the growing success of iTunes and the iPod and new video-compression technologies like MP4 with the H264 codec, have pushed the major networks and mainstream media to start offering free podcasts and now paid TV shows on the iTMS.
Podcast is now the Word of the Year for 2005. “Only a year ago, podcasting was an arcane activity, the domain of a few techies and self-admitted geeks.* Now…thousands of podcasts are available at the iTunes Music Store and websites such as iPodder.com.”
Apple’s entry into the field is helping this alternative distribution channel, such as on-demand and Internet downloads to computers and portable devices. The demand for “video-on-demand” is obvious, viewers of the digital media era want more control. Instant targeted content, everywhere, anytime.
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