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The Canadian telecommunications company Telus Corp. began offering adult content for mobile via a pay-per-download model to its Canadian cellphone customers this month.
The service introduced on Jan. 8 allows cellphone users to download adult-oriented photographs and videos, charging them an average of $3 to $4 per item.

“So we’ve introduced — in a very responsible way — adult content that’s in behind proper age verification and that’s compliant with provincial standards and regulations,” said Jim Johannsson, a Telus spokesman. Mr. Johannsson also said the company can track what its customers are searching for via Google Internet searches made over its mobile network and noticed a definite interest in some of the Web’s more provocative sites. “There is a segment of the population that is interested in that content.”

Mr. Johannsson said he doesn’t know what other companies are contemplating adult content, because it’s “not the kind of thing people advertise”. “But we’re fairly certain that if our competitors in Canada haven’t launched it, they will soon. Same in the U.S.,” he said.
The market is ready to take-off with the increased supply of multimedia handled devices and the availability of new content-certification and age-verification systems.

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